ï Raised public & landlord awareness of the issue and the fact that smoke-free apts are legal
ï Over 60 news reports in 6 months -- virtually all positive -- on TV, radio & newspaper, with a number of page 1 articles
ï Aired over 7,000 radio ads
ï MISmokeFreeApartment site averaging 20,000 hits per month and people are using the info
ï Created excellent espirit de corps with the 10 local health depts who are our partners on the initiative
| Previous slide | Next slide | Back to first slide | View graphic version |